But it quickly becomes apparent in the glib repartee between the two cooks that they are clueless about Southern cooking, which becomes the cue for the announcement that what Mike and Mary are all about is not Southern.
What is Southern, as the videos insist, is the cooking at Cracker Barrel, which includes the new Southern Bowls and other dishes. Fans of the Food Network in particular will appreciate in the Epsilon work how easy it is to spoof the usually dead serious nature of the fare on that channel and the hosts who front the various cooking programs.
For an audience of millennials who may not be keyed into Cracker Barrel and its more Middle American mindset, the Mike and Mary stuff may help lower any barriers that have kept millennials from trying Cracker Barrel.
Meanwhile, as Mike and Mary-themed advertising plays out in the digital space, a much more traditional TV spot from Havas Chicago has just debuted introducing the Southern Bowls to the mainstream Cracker Barrel audience.
The Havas spot is a remarkably ordinary piece of work from a shop that has done much better for Cracker Barrel and other clients. Nancy — are you speaking to a millennial with no sense of time or history? But, ownership details are murky. If it was a knock-off, the company was clever enough to keep it under the radar from the original brand, founded in Either way, the real thing is coming to Southern California in February After Victorville, another location is slated to open in Sacramento.
The chain has not confirmed any other locations expected to open in California, including rumors of a restaurant coming to Rialto. The chain owns and operates all of its restaurants, currently located in 44 states. By Nancy Luna nluna scng. Show Caption. More in Restaurants Food and Drink.
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